Lets start with basics by understanding who is advertiser and who is publisher....!!!
Online media advertising is one of the biggest revenue converter or branding tool nowadays. Here the transaction persists only between Advertiser and Publisher. Rest will be kind of support functions who will follow some activities to make sure the Ads are running as scheduled. These support functions are called Ad-Operations.
Advertiser: A group of people/Organization who wants to advertise and create brand awareness expecting some increase in revenue out of it.
Publisher: A group of people/Organization who wants to publish the product or services of Advertiser with their ad network by selling their ad spaces.
Suggestions and Inputs are welcome.
Online media advertising is one of the biggest revenue converter or branding tool nowadays. Here the transaction persists only between Advertiser and Publisher. Rest will be kind of support functions who will follow some activities to make sure the Ads are running as scheduled. These support functions are called Ad-Operations.
Advertiser: A group of people/Organization who wants to advertise and create brand awareness expecting some increase in revenue out of it.
Publisher: A group of people/Organization who wants to publish the product or services of Advertiser with their ad network by selling their ad spaces.
Suggestions and Inputs are welcome.
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